Buckle (NYSE: BKE) puts a denim-based, Midwestern twist on teen apparel. The company sells its own private label merchandise along side popular brand name apparel and accessories to young men and women between the ages of 15 and 30 years. The company's stores share the name of the firm, Buckle, and the company operates 420 stores throughout the continental U.S.^[1]

Buckle differentiates itself from its often times larger competitors by offering other company's brands as well as its own in Buckle stores. Thus Buckle is able to profit from the image of brands such as Guess, Quiksilver and Lucky Brand Jeans to appeal to young consumers, while at the same time earning high profit margins from its own private label merchandise. (Read more at Wikinvest )