Dell Starts Offering Exclusive Discounts Through Twitter
Posted on February 03, 2009 at 14:08 PM EST
Dell's Twitter experiment seems to be working. After making $1 million during the holidays by alerting Twitter followers to sale items, Dell is now offering discounts exclusively to the 11,844 people who follow @DellOutlet . For instance, here is a Tweet with a link to a 30-percent-off deal on an XPS laptop. The new marketing program was, of course, announced on Twitter , as well as on this Direct2Dell blog post