Some UK-related briefs from our sister site MocoNews Read on for full posts:- - Mobile Advertising: We’re Selling Out Inventory, Claim UK Ops: There is so much demand from advertisers for mobile advertising space, some portal operators claim to have sold out inventory. Vodafone (NYSE: VOD) Live and ITV (LSE: ITV) are creating more mobile content to put ads on, while the ad agency for Orange’s portal boldly claims to have been sold out for three months, writes NMA. - Orange To Offer Content Recommendations On Portal: Orange is getting cleverer in the UK. Its Orange World mobile web portal is to launch a recommendations page featuring suggested content based on users’ previous browsing and downloading habits. Some recommendations will be obvious, such as offering a football fan the FIFA 2007 game and a wallpaper of the club they follow. - O2 UK Launches Data Plans: O2 is finally launching “unlimited” data plans (three of them) - not as standard but as a Bolt-On. Like most unlimited plans, there are, in fact, limits - Web Bolt-On at £7.50 per month is aimed at mobile web and email users and operates with a fair use policy above 200Mb per month to monitor excessive usage; there are two other packages for business users. This should make the O2 iPhone’s web experience a little more palatable.