Research and Markets (http://www.researchandmarkets.com/reports/c42721) has announced the addition of Financial Markets Research: Bausch & Lombs Contact Lens Solution Withdrawal - ReNu MultiPlus Likely to Struggle in Attempt to Regain Market Share to their offering.
In May 2006 Bausch & Lombs ReNu with MoistureLoc contact lens solution was permanently withdrawn from markets worldwide due to an outbreak of a fungal eye infection. For a large market player, the loss of a new revenue driver and the negative publicity surrounding the event is likely to have a significant impact on future success, as well as implications for other companies in the sector.
Scope of this title:
Highlights of this title:
Reasons to read this report:
The contents inside this report include:
ReNu with MoistureLoc is dead
ReNu MultiPlus likely to struggle in attempt to regain market share
Bausch & Lomb and Renu
Experts are confident that increased incidence of infections is not a coincidence
MoistureLoc formula assumed be at fault, rather than contamination
US contact wearers appear deeply concerned
distrust spreads to all ReNu products
ReNu MultiPlus is seen as inferior to competitors, likely to be an obstacle for planned marketing ramp-up
Physicians likely to emphasize patient compliance to recommended solution
Patients appear to associate infections with "ReNu"
BOLs other brands may be unaffected
Less collateral damage expected to ReNu MultiPlus outside of the US and Asia Pacific
Ask the analyst
List of Tables
Table 1: 2005 - 2006 forecast for Bausch & Lombs lens care portfolio due to ReNu MoistureLoc recall
For more information visit http://www.researchandmarkets.com/reports/c42721