Grizzard Communications Group, Inc. was named direct response agency of record for Parents Television Council™ (PTC), a non-partisan education organization founded in 1995 to advocate responsible entertainment. The grassroots organization has more than 1.3 million members nationwide.
Grizzard will handle direct mail, telemarketing and digital fundraising programs for the council. Grizzard brings its expertise in developing successful integrated campaigns to the partnership, as well as in‐depth research, deep analytics, and years of experience working with some of the top nonprofits in North America.
“Children and families are frustrated by the amount of graphic sex, violence and profanity on television, and sadly some of the most explicit material is being marketed directly to children,” comments PTC President, Tim Winter. “If the Parents Television Council is to help parents to protect their children from harmful and offensive content, we need a partner who can communicate our message to a broad national audience across multiple media channels. We selected Grizzard for its talent, experience and ability to execute innovative campaigns.”
According to CEO Chip Grizzard, “The PTC’s mission to protect children from harmful media is more relevant and critical today than ever. Sadly we continue to be reminded of this all too frequently with tragic news events. That’s why we are excited to partner with PTC in creating multi-channel campaigns that will expand the organization’s reach, and the audiences they touch. An integrated approach to communications and fundraising will build greater awareness for PTC, as well as a broader constituent base of support to help with their mission of restoring responsibility and decency to the entertainment industry.”
The Parents Television Council (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. The national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The non-partisan council works with elected and appointed government officials to enforce broadcast decency standards. PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment, which is provided free of charge so parents can make informed viewing choices for their families.
The 92-year-old Grizzard Communications Group (www.grizzard.com) works with more nonprofits on integrated, multi-channel fundraising programs than any other agency in the United States. Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard serves nonprofits across America and internationally. Grizzard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.