ALPS, the firm behind the Equal Sector Weight ETF (EQL), is debuting a new fund that combines aspects of equal sector weighting with high dividend-paying stocks. The new ALPS Sector Dividend Dog ETF (SDOG) will apply the well known “Dogs of the Dow” methodology to a broader index of stocks, drawing its components instead from the S&P 500. The Dogs of the Dow strategy, popularized in the early 1990s by Michael O’Higgins, is a very simple strategy: it involves picking the ten components of the Dow Jones Industrial Average with the highest dividend yield each year. This strategy is premised on the idea that companies do not alter their dividend to reflect trading conditions, and that therefore the payouts made to shareholders are more indicative of long-term value. Using that logic, it follows that the companies with the highest yield should maintain the greatest price appreciation potential–while simultaneously delivering attractive [...] Click here to read the original article on ETFdb.com. Related Posts: Three High-Yielding Monthly Dividend ETFs Comparing Four Different Dividend ETFs Five ETFs With Sky High Yields Highlighting The Kings Of The Dividend ETFs Channeling Your Inner Buffett With ETFs