LINDON, UT and EDMONTON, AB -- (Marketwire) -- 11/10/11 -- Profire Energy, Inc. (OTCBB: PFIE), through its Research and Development Engineers, have added multiple engineering modifications to the PF Ignition Coil, The BMS Enclosure, associated stability and mounting brackets, as well as other accessories required for optimized application of ignition and combustion vessel safety management. Benefits achieved for the PF 2100 through these efforts include greater durability, broader temperature range usage, and simplicity in manufacturing, assembly and installation. The components also meet higher specification criteria and heighten safety even in extreme environmental conditions.

The modified component manufacturing has been outsourced to fabricators within the United States which increases the company's control of inventory and supply chain management and will aid in the reduction of production lead times. Additionally, through the utilization of the new engineering specifications and the new fabricators the company expects margin expansion on a per unit basis. The new components will be included in the PF 2100 shipments starting in the fourth quarter.

"Our engineering staff has worked diligently to add benefits to our clients and cut costs. We feel that these steps lead us in providing the finest products in the industry as we continue to add value to our end users and shareholders alike," stated Brenton Hatch, CEO, Profire Energy, Inc.

The Company manufactures, installs and services oilfield combustion management systems and related burner products. Its products and services aid oil and natural gas producers in the safe and efficient development and transportation of carbon-based fuels. The Company's lead products are the Profire 2100 and the Profire 1100, which are burner management systems that oil and gas producers rely on to provide reliable management and ignition of combustion burners and associated vessels such as separators, dehydrators, line heaters, incinerators, etc.

To learn more about Profire Energy's products and services, please visit www.profireenergy.com. Profire has offices in Lindon, Utah, U.S.A and Edmonton, Alberta, Canada.

The information contained in this release includes forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. Certain statements contained herein constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied. Forward-looking statements involve risks and uncertainties, including but not limited to, risks described in the Company's periodic reports on file with the Securities and Exchange Commission.