One thing I've noticed among college students, academics and business professionals alike is that the name Goldman Sachs (GS) turns heads. People react with a sense of awe toward Goldman and most of these people probably could not even explain the first thing about Goldman outside of the fact that they are an investment bank. (Score one for Goldman's marketing and branding efforts) It had me thinking that if everyone reacted this way to Goldman, are there perhaps boatloads of people that put money into Goldman's stock not based upon a fundamental understanding of Goldman's business but based upon their name. [More...]