Close your eyes and picture Times Square in New York City. What do you see? Probably an insane amount of ads. Sadly, that's the defining characteristic. But what would it look like without ads? A few groups have teamed up to create a web app to find out. No Ad - NY is a collaboration between Aviary , The Barbarian Group , and Morgan Spurlock's Warrior Poets . The idea is simple: take a 360-degree picture of Time Square, and use an online picture editor to remove all the ads, the re-upload the edited picture to show the world what a Times Square without ads would look like.