Unica Provides William Hill With Advanced Web Analytics Capabilities
Posted on September 09, 2010 at 07:00 AM EDT
World's Biggest Bookmaker Boosted by Faster Decision-Making Through Unica's Real-Time Analytics and Website Optimisation
WALTHAM, MA and LONDON -- (Marketwire) -- 09/09/10 -- Unica Corporation (NASDAQ: UNCA), the recognised leader in marketing software solutions, today announced that William Hill Online, a leading international betting and gaming company, has selected Unica's next-generation web analytics solution to improve the online experience for its extensive customer base and support faster business decision making.
"Our industry requires an online analytics solution that is both flexible to deploy and, with an agile user interface, able to understand and cope with our rapidly developing websites," said Henry Birch, CEO, William Hill Online. "As the sites continue to develop, Unica will help us to gain valuable insight with the 'slice and dice' approach, rather than be limited to pre-defined reports. It provides us with the granular level analysis into individual customer journeys throughout the website."
"Our growing community of worldwide gaming clients is testament to the power that our marketing solutions award them," said Chris Manton Jones, vice president, international operations, Unica. "Businesses such as William Hill need web analytics that provide them with increasingly individual-level behavioural insights in a rapid and timely manner. We continue to invest in online marketing capabilities that support leaders such as William Hill, enabling them to effectively manage and leverage web behavioural data to grow their businesses and improve customer experiences."
About William Hill
Its aim is to give its customers what they want, when they want it, where they want it. It is one of the UK's leading bookmakers, with a trusted high-street brand based on its in-depth knowledge of fixed-odds betting and its unrivalled customer service. With the advent of internet betting and gaming, it has extended its market-leading brand to a new generation of customers around the world.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
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