WALTHAM, MA and PARIS -- (Marketwire) -- 10/26/09 -- Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that SNS Bank, a Unica customer and one of Europe's most innovative financial institutions, was selected as the 2009 winner of the of the Marketing Success Award at Unica's Marketing Innovation Summit (MIS), which recently concluded in Paris. MIS, Unica's annual customer conference, attracts top marketers from the world's leading companies.
Other award finalists included Sogecable, Europe's third largest pay television company and a pioneer in digital television and interactive services; and Aeroplan UK, a leading international loyalty management corporation. SNS Bank was selected by the hundreds of conference attendees for its innovative approach to marketing. SNS Bank has taken the organizational and technical decisions to have a single department and infrastructure for all marketing interactions with customers. The commercial offers that are served on the SNS website are calculated in real-time based on customer profiles and their click behavior.
"We are honored to receive this prestigious marketing award, and being chosen by fellow marketers representing some of the world's great brands is tremendous validation of our interactive marketing strategy," said Jurrien Kamst, head of customer contact marketing, SNS Bank. "Thanks to Unica, we are able to better communicate with our customers, online and offline, inbound and outbound."
"Congratulations to SNS Bank and the other Marketing Success Award finalists. Effective marketing, especially in these times, is incredibly challenging, and SNS Bank exemplifies interactive marketing success," said Yuchun Lee, CEO, Unica. "This year's MIS conference showcased incredible advancements and we're very excited about what the future holds for marketing worldwide."
This year's conference sponsors include Acxiom, Oxyma Group, Bisnode, Tembit, Atos Origin, Logica, Netezza, Customer Centria, and Client Spectrum.
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.
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